Pairwise

Elevating the digital presence of agriculture's leading CRISPR innovator with clarity and warmth.

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Challenge

Pairwise's website and visual identity was ready for a brand refresh that best reflected their growth as an industry leader in CRISPR for agriculture. The brief to our team was to update the website to reflect the business model, the culture, and showcased their uplifting mission of making plants easier to grow and eat.

Solution

Working in close collaboration with the client, we designed and launched a new website, delivering the entire product from initial concept to go live within a tight deadline. The site integrates best practices for SEO and AI, contact pages and strong back-end analytics. This new, more authentic style will be reflected in other key brand materials, ensuring a cohesive and impactful relaunch.

Result

Lauren Scolnic

Project lead, Pairwise

"Working with Grail has been a fantastic experience. From the outset, we had deep confidence that they could get our project done in scope and in the timeline we needed. Philipp and his team delivered a wonderful result, while excelling at professionalism and strong communication."

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Designed to scale.

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